What’s next now
What’s
next now
What’s next now
Discover next-generation strategies for the future of digital advertising.
Discover next-generation strategies for the future of
digital advertising.
The event
The event
The event
Join us on 23 October 2025 at RTB Day Manchester as we visit the city that was at the heart of the industrial revolution to discuss twenty-first-century digital evolutions.
Hear talks about where online ad campaigns are heading and get the latest insights on topics like Black Friday, measurement, incrementality, the evolution of search, and effective creatives.
Join us on 23 October 2025 at
RTB Day Manchester as we visit
the city that was at the heart of
the industrial revolution to
discuss twenty-first-century
digital evolutions.
Hear talks about where online ad campaigns are heading and get the latest insights on topics like Black Friday, measurement, incrementality, the evolution of search, and effective creatives.
Join us on 23 October 2025 at RTB Day Manchester as we visit the city that was at the heart of the industrial revolution to discuss twenty-first-century digital evolutions.
Hear talks about where online ad campaigns are heading and get the latest insights on topics like Black Friday, measurement, incrementality, the evolution of search, and effective creatives.
Programme
Programme
Programme
We’re talking honestly about tomorrow, not worrying about yesterday. Forward-thinking presentations and conversations with speakers from RTB House, industry experts and representatives from successful U.K. firms.
We’re talking honestly about tomorrow, not worrying about yesterday. Forward-thinking presentations and conversations with speakers from RTB House, industry experts and representatives from successful U.K. firms.
We’re talking honestly about tomorrow, not worrying about yesterday. Forward-thinking presentations and conversations with speakers from RTB House, industry experts and representatives from successful U.K. firms.
Agenda
Agenda
Agenda
10:00-10:30
Arrival, registration & coffee
10:00-10:30
Arrival, registration & coffee
10:00-10:30
Arrival, registration & coffee
10:30-10:40
Event Opening
Adam Vickers - Head of Account Management, RTB House
10:30-10:40
Event Opening
Adam Vickers - Head of Account Management, RTB House
10:30-10:40
Event Opening
Adam Vickers - Head of Account Management, RTB House
10:40-11:00
Panel discussion: Measuring Incrementality in the Age of Attribution Chaos
Chris Becker - Senior Paid Media Manager, THG, LOOKFANTASTIC
Chris Holsgrove - Senior Digital Marketing Manager, Ralph Lauren
Shane Cato - Account Director, RTB House
10:40-11:00
Panel discussion: Measuring Incrementality in the Age of Attribution Chaos
Chris Becker - Senior Paid Media Manager, THG, LOOKFANTASTIC
Chris Holsgrove - Senior Digital Marketing Manager, Ralph Lauren
Shane Cato - Account Director, RTB House
10:40-11:00
Panel discussion: Measuring Incrementality in the Age of Attribution Chaos
Chris Becker - Senior Paid Media Manager, THG, LOOKFANTASTIC
Chris Holsgrove - Senior Digital Marketing Manager, Ralph Lauren
Shane Cato - Account Director, RTB House
11:00-11:20
Automating the Grind - Building AI-enabled Marketing Teams
Nick Handley - Head of Paid Media Performance, Impression
11:00-11:20
Automating the Grind - Building AI-enabled Marketing Teams
Nick Handley - Head of Paid Media Performance, Impression
11:00-11:20
Automating the Grind - Building AI-enabled Marketing Teams
Nick Handley - Head of Paid Media Performance, Impression
11:20-11:40
Coffee break
11:20-11:40
Coffee break
11:20-11:40
Coffee break
12:00-12:20
Beyond the Click: The Next Chapter in Marketing Measurement
Gineke Helberg - Product Marketing Lead, Fospha
12:00-12:20
Beyond the Click: The Next Chapter in Marketing Measurement
Gineke Helberg - Product Marketing Lead, Fospha
12:00-12:20
Beyond the Click: The Next Chapter in Marketing Measurement
Gineke Helberg - Product Marketing Lead, Fospha
12:20-12:40
Fireside Chat: The Interplay of Measurement, Programmatic Display and Channel Mix
Paul Morris - Senior Director EMEA of Performance Marketing and Web Ecommerce, RS Group
Tom Maklouf - Senior Account Manager, RTB House
12:20-12:40
Fireside Chat: The Interplay of Measurement, Programmatic Display and Channel Mix
Paul Morris - Senior Director EMEA of Performance Marketing and Web Ecommerce, RS Group
Tom Maklouf - Senior Account Manager, RTB House
12:20-12:40
Fireside Chat: The Interplay of Measurement, Programmatic Display and Channel Mix
Paul Morris - Senior Director EMEA of Performance Marketing and Web Ecommerce, RS Group
Tom Maklouf - Senior Account Manager, RTB House
12:40-14:10
Lunch break
12:40-14:10
Lunch break
12:40-14:10
Lunch break
14:10-14:30
Can AI Reveal Genuine User Intent?
Denise Cornelissen - Head of Product Marketing, RTB House
14:10-14:30
Can AI Reveal Genuine User Intent?
Denise Cornelissen - Head of Product Marketing, RTB House
14:10-14:30
Can AI Reveal Genuine User Intent?
Denise Cornelissen - Head of Product Marketing, RTB House
14:30-14:50
Fireside chat: The Ascendency of Measurement: AI, Travel, and Diversifying Traffic
Adam Vickers - Head of Account Management U.K., RTB House
Paul Oates - Head of Performance Media, Sykes Cottages
14:30-14:50
Fireside chat: The Ascendency of Measurement: AI, Travel, and Diversifying Traffic
Adam Vickers - Head of Account Management U.K., RTB House
Paul Oates - Head of Performance Media, Sykes Cottages
14:30-14:50
Fireside chat: The Ascendency of Measurement: AI, Travel, and Diversifying Traffic
Adam Vickers - Head of Account Management U.K., RTB House
Paul Oates - Head of Performance Media, Sykes Cottages
14:50-15:10
Coffee break
14:50-15:10
Coffee break
14:50-15:10
Coffee break
15:10-15:30
Mapping The Next Wave of Mobile Commerce
Sue Azari - eCommerce Industry Consultant, AppsFlyer
15:10-15:30
Mapping The Next Wave of Mobile Commerce
Sue Azari - eCommerce Industry Consultant, AppsFlyer
15:10-15:30
Mapping The Next Wave of Mobile Commerce
Sue Azari - eCommerce Industry Consultant, AppsFlyer
15:30-15:40
What's Next Now: Event Summary and Closing
Sean Malkin - Head of Sales U.K., RTB House
15:30-15:40
What's Next Now: Event Summary and Closing
Sean Malkin - Head of Sales U.K., RTB House
15:30-15:40
What's Next Now: Event Summary and Closing
Sean Malkin - Head of Sales U.K., RTB House
15:40-17:30
Afterparty with drinks
15:40-17:30
Afterparty with drinks
15:40-17:30
Afterparty with drinks
17:30-19:00
Dinner
17:30-19:00
Dinner
17:30-19:00
Dinner
19:00-01:00
DJ set +
19:00-01:00
DJ set +
19:00-01:00
DJ set +
Speakers
Adam Vickers
Head of Account Management UK
RTB House
Adam helps top ecommerce and travel brands drive growth through performance and branding strategies. With experience at Criteo, AdRoll and RTB House, he brings deep expertise in digital marketing and client success. As co-host at RTB Day Manchester, he will share insights and facilitate conversations on the future of online advertising.
Chris Becker
Senior Paid Media Manager
THG, LOOKFANTASTIC
Chris has worked within the beauty, luxury and fashion divisions of THG and has pioneered paid media strategy across both search and social. He’s currently Paid Media Manager for LOOKFANTASTIC, where he also owns the diversification workstream, reducing reliance on Google and ensuring both COS and CAC dilution. He works with partners like RTB House to improve THG’s media portfolio across the U.K.
Chris Holsgrove
Senior Digital Marketing Manager
Ralph Lauren
Chris has vast experience in performance and media spanning ecommerce, finance, FMCG, and retail. He now helps drive digital expansion, measurement, and testing strategies at Ralph Lauren, bringing agency and brand perspectives together to promote growth in existing and emerging markets. A digital planner by background, he specialises in strengthening brand health metrics while fuelling performance at the bottom of the funnel, leveraging expertise across channels including YouTube, programmatic, social, TV, and OOH.
Denise Cornelissen
Head of Product Marketing
RTB House
For over a decade, Denise has been making an impact across marketing management, brand strategy, consumer marketing, and digital commerce at brands like Kellogg’s, Henkel, and Dior—and, for the last four years, at RTB House. She thrives in collaborative environments and when working for ambitious companies with meaningful missions. Her ability to adapt quickly and deliver results has aided RTB House's continued growth in the competitive AdTech landscape.
Gineke Helberg
Product Marketing Lead
Fospha
Gineke Helberg spent years in performance marketing, specialising in paid social and seeing first-hand how channels like Meta were undervalued by last-click attribution. Frustrated by the limits of siloed, inaccurate reporting, she moved into measurement—joining Fospha to build the solution she wished she’d had. Today, she leads product marketing, helping brands unlock full-funnel growth through more scientific, privacy-proof and predictive measurement.
Nick Handley
Head of Paid Media Performance
Impression
Nick leads forecasting, innovation and strategic growth across digital campaigns at Impression. With experience both agency-side and in-house, he focuses on combining data, creativity and AI to drive smarter marketing. Passionate about automation and Machine Learning in paid media, he also advocates for mental health and community building. Nick brings an engaging perspective shaped by his own curiosity and real-world experience.
Paul Morris
Senior Director EMEA of Performance Marketing and Web Ecommerce
RS Group
An energetic and innovative digital leader with over 20 years of delivering growth, efficiency and ROI. Paul has worked for some of the U.K.’s best-known brands—in areas as diverse as banking, food, electrical, hotels, and transport—and has huge experience working on both the client side and with agencies. Now a Senior Director at RS Group, he also shares his compelling thoughts on marketing via his own website.
Paul Oates
Head of Performance Media
Sykes Cottages
As head of Performance Media at Sykes Holiday Cottages, Paul is a skilled and experienced digital marketer with particular expertise in PPC ads. He has over a decade of experience in the AdTech world and is a regular speaker at major industry events.
Shane Cato
Account Director
RTB House
Shane helps brands unlock revenue growth across multiple channels—including display, lead generation, and affiliate marketing. He has a wealth of cross-industry insight and strategic expertise from verticals like luxury fashion, sportswear, and health and beauty. Renowned for developing and executing data-driven campaigns that deliver measurable business impact, Shane will host a panel on incrementality—one of the hottest topics for contemporary digital marketing.
Sean Malkin
Head of Sales UK
RTB House
Sean helps top U.K. brands drive incremental sales through Deep Learning-powered precision retargeting. With over a decade of experience in AdTech, Sean specialises in developing successful go-to-market strategies and building strong client relationships to deliver measurable results.
Sue Azari
eCommerce Industry Consultant
AppsFlyer
As eCommerce Industry Lead at AppsFlyer—a leading mobile measurement and analytics platform—Sue Azari advises ecommerce businesses on app growth, retention, and mobile marketing strategies, drawing on over a decade of experience in digital retail and marketing.
Tom Maklouf
Senior Account Manager
RTB House
Tom is an Account Manager at RTB House, where he has spent the past three years supporting clients in accelerating revenue growth through strategic display advertising initiatives. With a focus on the interplay between measurement, programmatic display, and channel mix, Tom leverages data-driven insights to optimise performance and deliver impactful marketing outcomes.
Speakers
Adam Vickers
Head of Account Management UK
RTB House
Adam helps top ecommerce and travel brands drive growth through performance and branding strategies. With experience at Criteo, AdRoll and RTB House, he brings deep expertise in digital marketing and client success. As co-host at RTB Day Manchester, he will share insights and facilitate conversations on the future of online advertising.
Chris Becker
Senior Paid Media Manager
THG, LOOKFANTASTIC
Chris has worked within the beauty, luxury and fashion divisions of THG and has pioneered paid media strategy across both search and social. He’s currently Paid Media Manager for LOOKFANTASTIC, where he also owns the diversification workstream, reducing reliance on Google and ensuring both COS and CAC dilution. He works with partners like RTB House to improve THG’s media portfolio across the U.K.
Chris Holsgrove
Senior Digital Marketing Manager
Ralph Lauren
Chris has vast experience in performance and media spanning ecommerce, finance, FMCG, and retail. He now helps drive digital expansion, measurement, and testing strategies at Ralph Lauren, bringing agency and brand perspectives together to promote growth in existing and emerging markets. A digital planner by background, he specialises in strengthening brand health metrics while fuelling performance at the bottom of the funnel, leveraging expertise across channels including YouTube, programmatic, social, TV, and OOH.
Denise Cornelissen
Head of Product Marketing
RTB House
For over a decade, Denise has been making an impact across marketing management, brand strategy, consumer marketing, and digital commerce at brands like Kellogg’s, Henkel, and Dior—and, for the last four years, at RTB House. She thrives in collaborative environments and when working for ambitious companies with meaningful missions. Her ability to adapt quickly and deliver results has aided RTB House's continued growth in the competitive AdTech landscape.
Gineke Helberg
Product Marketing Lead
Fospha
Gineke Helberg spent years in performance marketing, specialising in paid social and seeing first-hand how channels like Meta were undervalued by last-click attribution. Frustrated by the limits of siloed, inaccurate reporting, she moved into measurement—joining Fospha to build the solution she wished she’d had. Today, she leads product marketing, helping brands unlock full-funnel growth through more scientific, privacy-proof and predictive measurement.
Nick Handley
Head of Paid Media Performance
Impression
Nick leads forecasting, innovation and strategic growth across digital campaigns at Impression. With experience both agency-side and in-house, he focuses on combining data, creativity and AI to drive smarter marketing. Passionate about automation and Machine Learning in paid media, he also advocates for mental health and community building. Nick brings an engaging perspective shaped by his own curiosity and real-world experience.
Paul Morris
Senior Director EMEA of Performance Marketing and Web Ecommerce
RS Group
An energetic and innovative digital leader with over 20 years of delivering growth, efficiency and ROI. Paul has worked for some of the U.K.’s best-known brands—in areas as diverse as banking, food, electrical, hotels, and transport—and has huge experience working on both the client side and with agencies. Now a Senior Director at RS Group, he also shares his compelling thoughts on marketing via his own website.
Paul Oates
Head of Performance Media
Sykes Cottages
As head of Performance Media at Sykes Holiday Cottages, Paul is a skilled and experienced digital marketer with particular expertise in PPC ads. He has over a decade of experience in the AdTech world and is a regular speaker at major industry events.
Shane Cato
Account Director
RTB House
Shane helps brands unlock revenue growth across multiple channels—including display, lead generation, and affiliate marketing. He has a wealth of cross-industry insight and strategic expertise from verticals like luxury fashion, sportswear, and health and beauty. Renowned for developing and executing data-driven campaigns that deliver measurable business impact, Shane will host a panel on incrementality—one of the hottest topics for contemporary digital marketing.
Sean Malkin
Head of Sales UK
RTB House
Sean helps top U.K. brands drive incremental sales through Deep Learning-powered precision retargeting. With over a decade of experience in AdTech, Sean specialises in developing successful go-to-market strategies and building strong client relationships to deliver measurable results.
Sue Azari
eCommerce Industry Consultant
AppsFlyer
As eCommerce Industry Lead at AppsFlyer—a leading mobile measurement and analytics platform—Sue Azari advises ecommerce businesses on app growth, retention, and mobile marketing strategies, drawing on over a decade of experience in digital retail and marketing.
Tom Maklouf
Senior Account Manager
RTB House
Tom is an Account Manager at RTB House, where he has spent the past three years supporting clients in accelerating revenue growth through strategic display advertising initiatives. With a focus on the interplay between measurement, programmatic display, and channel mix, Tom leverages data-driven insights to optimise performance and deliver impactful marketing outcomes.
Speakers
Adam Vickers
Head of Account Management UK
RTB House
Adam helps top ecommerce and travel brands drive growth through performance and branding strategies. With experience at Criteo, AdRoll and RTB House, he brings deep expertise in digital marketing and client success. As co-host at RTB Day Manchester, he will share insights and facilitate conversations on the future of online advertising.
Chris Becker
Senior Paid Media Manager
THG, LOOKFANTASTIC
Chris has worked within the beauty, luxury and fashion divisions of THG and has pioneered paid media strategy across both search and social. He’s currently Paid Media Manager for LOOKFANTASTIC, where he also owns the diversification workstream, reducing reliance on Google and ensuring both COS and CAC dilution. He works with partners like RTB House to improve THG’s media portfolio across the U.K.
Chris Holsgrove
Senior Digital Marketing Manager
Ralph Lauren
Chris has vast experience in performance and media spanning ecommerce, finance, FMCG, and retail. He now helps drive digital expansion, measurement, and testing strategies at Ralph Lauren, bringing agency and brand perspectives together to promote growth in existing and emerging markets. A digital planner by background, he specialises in strengthening brand health metrics while fuelling performance at the bottom of the funnel, leveraging expertise across channels including YouTube, programmatic, social, TV, and OOH.
Denise Cornelissen
Head of Product Marketing
RTB House
For over a decade, Denise has been making an impact across marketing management, brand strategy, consumer marketing, and digital commerce at brands like Kellogg’s, Henkel, and Dior—and, for the last four years, at RTB House. She thrives in collaborative environments and when working for ambitious companies with meaningful missions. Her ability to adapt quickly and deliver results has aided RTB House's continued growth in the competitive AdTech landscape.
Gineke Helberg
Product Marketing Lead
Fospha
Gineke Helberg spent years in performance marketing, specialising in paid social and seeing first-hand how channels like Meta were undervalued by last-click attribution. Frustrated by the limits of siloed, inaccurate reporting, she moved into measurement—joining Fospha to build the solution she wished she’d had. Today, she leads product marketing, helping brands unlock full-funnel growth through more scientific, privacy-proof and predictive measurement.
Nick Handley
Head of Paid Media Performance
Impression
Nick leads forecasting, innovation and strategic growth across digital campaigns at Impression. With experience both agency-side and in-house, he focuses on combining data, creativity and AI to drive smarter marketing. Passionate about automation and Machine Learning in paid media, he also advocates for mental health and community building. Nick brings an engaging perspective shaped by his own curiosity and real-world experience.
Paul Morris
Senior Director EMEA of Performance Marketing and Web Ecommerce
RS Group
An energetic and innovative digital leader with over 20 years of delivering growth, efficiency and ROI. Paul has worked for some of the U.K.’s best-known brands—in areas as diverse as banking, food, electrical, hotels, and transport—and has huge experience working on both the client side and with agencies. Now a Senior Director at RS Group, he also shares his compelling thoughts on marketing via his own website.
Paul Oates
Head of Performance Media
Sykes Cottages
As head of Performance Media at Sykes Holiday Cottages, Paul is a skilled and experienced digital marketer with particular expertise in PPC ads. He has over a decade of experience in the AdTech world and is a regular speaker at major industry events.
Shane Cato
Account Director
RTB House
Shane helps brands unlock revenue growth across multiple channels—including display, lead generation, and affiliate marketing. He has a wealth of cross-industry insight and strategic expertise from verticals like luxury fashion, sportswear, and health and beauty. Renowned for developing and executing data-driven campaigns that deliver measurable business impact, Shane will host a panel on incrementality—one of the hottest topics for contemporary digital marketing.
Sean Malkin
Head of Sales UK
RTB House
Sean helps top U.K. brands drive incremental sales through Deep Learning-powered precision retargeting. With over a decade of experience in AdTech, Sean specialises in developing successful go-to-market strategies and building strong client relationships to deliver measurable results.
Sue Azari
eCommerce Industry Consultant
AppsFlyer
As eCommerce Industry Lead at AppsFlyer—a leading mobile measurement and analytics platform—Sue Azari advises ecommerce businesses on app growth, retention, and mobile marketing strategies, drawing on over a decade of experience in digital retail and marketing.
Tom Maklouf
Senior Account Manager
RTB House
Tom is an Account Manager at RTB House, where he has spent the past three years supporting clients in accelerating revenue growth through strategic display advertising initiatives. With a focus on the interplay between measurement, programmatic display, and channel mix, Tom leverages data-driven insights to optimise performance and deliver impactful marketing outcomes.
What does an RTB Day look like?
What does an RTB Day look like?
If you joined us in London, you already have an idea. RTB Days are a place to meet and mingle with people who are passionate about the ad industry, discuss “what’s next now” and imagine the future of advertising.
Check out RTB Day London 2025.
If you joined us in London, you already have an idea. RTB Days are a place to meet and mingle with people who are passionate about the ad industry, discuss “what’s next now” and imagine the future of advertising.
Check out RTB Day London 2025.
If you joined us in London, you already have an idea. RTB Days are a place to meet and mingle with people who are passionate about the ad industry, discuss “what’s next now” and imagine the future of advertising.
Check out RTB Day London 2025.
Where and when will we meet?
23 October 2025, 10 AM to 4 PM
Followed by an evening networking event and dinner.
23 October 2025, 10 AM to 4 PM
Followed by an evening networking event and dinner.
23 October 2025, 10 AM to 4 PM
Followed by an evening networking event and dinner.
20 Stories
1 Hardman St
Manchester
M3 3AQ
1 Hardman St
Manchester
M3 3AQ
1 Hardman St
Manchester
M3 3AQ
Book your place
at the event that celebrates staying ahead of trends.
Book your place
at the event that celebrates staying ahead of trends.
Book your place
at the event that celebrates staying ahead of trends.